Today, competition in every space is fierce. Whether you are an already established name or just starting out, you’ll always face challenges. From pricing to product quality and from creative marketing to consumer satisfaction, each aspect requires you to be consistently better than everyone else. It’s tough though, especially if resources are limited or someone else has been innovative and leaves you lagging behind.
This is perhaps even more evident for the small to mid-sized businesses. Where limited budgets or smaller teams are stretched to the maximum, vital areas of development or marketing suffer.
And this is why many businesses are now considering outsourcing. Whilst product development would always be best in-house, the marketing efforts may often be best looked after by a specialist creative content agency. Their skills at creating engaging, immersive content that showcases the best of your brand allow you to keep the focus solely on your product whilst they get the message out. In this blog, we look at why outsourcing your creative content marketing could be the game-changer you need.
What is a creative content agency?
Before we dive into the reasons you may want to outsource your creative marketing to a specialist agency, let’s have a look at what a creative content agency is. It would be wasteful to spend that limited budget on a service that will bring nothing to your business!
A creative content agency is a specialist marketing agency that creates various forms of content for your business. This could be engaging social media campaigns, live immersive events, TV campaigns, print media advertising, and so much more. They work alongside your business to ensure that compelling brand messaging and stories are consumed by the correct target audiences. Depending on what your goals are, their efforts may be tailored to sales, lead generation, brand awareness or simply engagement on specific platforms.
The five reasons you should outsource marketing to a creative content agency
We’ve picked five reasons that we think demonstrate why outsourcing to a specialist agency could be the best option for your business.
1.Specialist skills and track record of success
A creative content agency exists because businesses need them. Marketing is such a diverse subject that it would be impossible to make sure your company has experts in all aspects of it. You need much more than someone who knows how to write optimised content or how to post on social platforms. You could of course hire full-time in-house experts, but this could come at substantial cost and may not even be a long-term necessity for your business.
Choosing to hire an agency means you get the full benefits of ready-made experts in all aspects of creative content. You’ll reap the rewards of having expert strategists, content writers, video production teams, data analysts and much more. With their finger on the pulse of all things marketing, they remain fully aware of trends and audience evolution, allowing them to craft something special for the exact market you are aiming for. Through clever planning and comprehensive knowledge, the agency will piece together a campaign that works cohesively to ensure your brand becomes memorable.
2.Cost saving
We mentioned above how you could go it alone and hire an in-house team. This could be good if you can justify the expense. Should you be working to a strict budget though, it would be better to outsource. Instead of investing in the long term, you can just pay for what you need, when you need it. This allows you to be more flexible with the budget as you can now distribute it with a wider reach.
The savings don’t only come down to labour costs either. For all the people you may need to hire, you could also find that overhead costs such as office space increase to accommodate the extra people.
Finally, you’ll find savings of both time and money by bypassing the need for recruitment and onboarding. Instead, you’ll have a ready-made team full of experienced experts on hand to turn your vision into a success.
3.New ideas and clearer perspectives
It is easy to see things through rose-tinted glasses and not be aware that that is exactly what you are doing. Especially if the product or business is something you are particularly proud of. This is the problem though. All too often, a mindset of “it worked before, so it’ll work again” creeps in. Sometimes without you being aware.
It becomes easy to fall into routines and patterns of behaviour that are actually detrimental, even though you may be steadfast in the belief they are beneficial. An agency changes this way of thinking by giving you new ideas and clearer perspectives. Ideas that could in fact be seen as innovative in your chosen space. Their expertise in working alongside other brands gives them an incredible insight into successes and failures. This then allows them to mould a campaign to your needs backed with evidence of why your old ideas may no longer hold sway in your industry.
With a rejuvenated campaign and methodology for marketing, you could find your business taking the next step forward.
4.Your focus can be where it needs to be
Marketing is an essential aspect of any business, but you have lots more to focus on too. Would it be fair to say, splitting your time across multiple parts of the business is not the best use of it?
Think about how complex the marketing campaign might be, then think about how much time needs to be spent on product development, day-to-day management, team training, or customer service. You’ll soon see there isn’t enough time in the day to split this load sufficiently.
Outsourcing your creative content marketing allows you to give this monolithic task to experts, allowing you to put your skills where they are best for longer. This is not only to benefit you though but also other members of your team as they no longer have to split themselves across various areas to ensure nothing is missed out.
5.Quantifiable results and data-driven insights
This is perhaps one of the most important of our five reasons for choosing a creative agency. All too often, especially with social media, we are wowed by vanity metrics. The number of likes for example may seem impressive but they don’t mean a great deal. If you were to compare your number of likes to the number of conversions, you’d be surprised!
With a content agency, data is what drives results, and the results are the ones that make a change to your business. Each part of the campaign they formulate for you is backed up by data, comprehensive research and informative results. Using specialist tools, they can track all aspects of the campaign to see what worked and what can be improved upon next time.
This then allows you to work alongside them to adjust strategies based on the results. This isn’t something particularly easy with an in-house team as you may not have access to the tools or the expertise to know what to look for.
At the end of the campaign, you’ll be able to see actual results, backed up with data, allowing you to get a better understanding of how to steer marketing efforts moving forward.
Overall, outsourcing your content marketing to a specialist agency will help you much more than keeping it in-house. The cost savings and the benefit of an experienced, expert team can only help improve your business. With new insights to help steer future product promotion and a better understanding of the audiences you target; you’ll be able to keep moving forward.
